Hey, I’m Kristi — your Anti-Cookie-Cutter Coach.
I help dreamers, rebels, and changemakers build businesses that feel alive — and last.
The creative rebels. The rule-breakers with hearts on fire. The “too many tabs open, too many dreams alive” kind of souls.
You’re not satisfied by income alone. You want deeper meaning. You want your business to feel like a living, breathing extension of yourself.
You’ve already tried the blueprints. The bro-marketing. The hustle-as-hard-as-you-can models—and something still feels off. That’s because you weren’t born to follow formulas.
You were born to spark movements. You don’t need another program—you need someone who sees the vision behind the vision and helps you bring it to life. Your way.
Where Strategy Meets Soul—and Refuses to Compromise
The old model says “grow at all costs.” I say: what if we grew with intention?
My breaking point turned into my breakthrough. I stopped chasing the version of success I was “supposed” to want and started designing my business as an ecosystem — something regenerative, balanced, and true to who I am.
Now, I help others do the same: build businesses rooted in purpose, sustainability, and soul.
No formulas. No pressure. Just strategy that fits like your favorite worn-in jeans.
My Philosophy
Business as an ecosystem — not an assembly line.
When I look at your business, I don’t just see numbers and systems. I see energy. I see how your values, your creativity, your community, and your goals are all connected — like roots feeding a living, breathing thing.
That’s what I help you nurture: a business that grows in harmony with who you are.
Because sustainability isn’t just about the planet (though, yes, that matters too). It’s about creating something that supports your energy, honors your values, and still pays the bills.
This work is practical, yes — but it’s also intuitive.
We’ll talk strategy and systems. We’ll also talk cycles, clarity, and boundaries. Because the magic happens when all those layers align.
My core beliefs — or, the unshakable truths behind everything I teach.
🌙 Business should feel human. If you have to leave your soul at the door to succeed, it’s not success.
🔥 Strategy and intuition aren’t opposites. They’re partners. The best results come when you let both lead.
🌱 Sustainability > Speed. Growth that burns you out isn’t growth — it’s extraction.
💫 You’re allowed to do it your way. In fact, that’s the whole point.
When I’m not coaching, you’ll probably find me…
✨ With a journal and a chai latte, dreaming up the next big idea (or pulling a card to check my vibe).
🌿 Wandering through a farmer’s market or hiking trail — because nature is where I remember who I am.
🪶 On my deck — barefoot, journal open, pup beside me, watching the birds do their thing while I plot a revolution.
💌 And connecting with the brilliant humans who make this work worth doing — people like you.
This isn’t just my job; it’s my calling.
To help the next generation of visionaries build legacies that outlast trends, outshine templates, and feel like freedom.
Yes, this is an actual picture I took from my deck! (No filter!)
Ready to build something real?
You’ve got the dream. I’ve got the tools, frameworks, and intuition to help you bring it to life — sustainably, strategically, and soulfully.
Let’s create a business that’s as alive as you are.
How the Anti-Cookie-Cutter Coach Was Born
Once Upon a Burnout
For a while, I did everything “right.”
I followed the blueprints, hit the milestones, and built what looked like a successful business from the outside.
But inside? I was crumbling.
I was tired, disconnected, and painfully aware that I was spending all my energy chasing a version of success that didn’t even feel like mine.
I remember one night, staring at a spreadsheet full of color-coded goals, and realizing I didn’t want any of them.
That was the moment I knew something had to change.
I didn’t want to just grow.
I wanted to root.
The Quiet Rebellion
So, I stopped.
I stopped chasing numbers, validation, and someone else’s idea of what a “thriving” business looks like.
And in the stillness, I found something better — a rhythm.
I started rebuilding everything as an ecosystem, not an empire.
No more extracting. No more burnout.
Just balance. Depth. Integrity.
I learned that growth isn’t about going faster — it’s about going truer.
It’s about creating from the inside out, with purpose as your compass and sustainability as your soil.
And that’s when everything shifted.
The Birth of a Different Kind of Coaching
Out of that awakening came this work — the kind that doesn’t ask you to hustle harder or fit yourself into a mold.
I help dreamers, rebels, and changemakers build businesses that feel like breathing — alive, intuitive, and regenerative.
We look at your business as a living ecosystem:
your ideas are the roots, your values the soil, your actions the water and light.
And my job? To help you tend it — strategically, sustainably, and with soul.
This isn’t business coaching as usual.
It’s business alchemy.
The Philosophy
Here’s what I know to be true:
🌱 Business should feel human. You don’t have to sacrifice your peace for your profit.
🔥 Strategy and intuition belong together. Data drives the plan, but your energy tells the truth.
🌕 Sustainability is sacred. Growth that costs your health, joy, or planet isn’t success — it’s depletion.
💫 You get to build your way. Always. Because your uniqueness is your advantage.
This is the framework behind everything I teach —
business as an act of integrity, rebellion, and regeneration.
The Witchy Human Behind It All
Outside of the spreadsheets and frameworks, I’m a big believer in everyday magic.
You’ll usually find me journaling with a candle lit beside me, walking somewhere green with the earth under my feet, or pulling cards to get a read on the energy of the week.
I love deep conversations, creative misfits, and anyone who refuses to shrink for comfort.
And I’ll always choose grounded spirituality over perfection — every time.
The Legacy
I’m not here to help you “scale.”
I’m here to help you sustain.
To grow in a way that honors your values, your energy, and your vision.
To design something that supports your life — not the other way around.
Because at the end of the day, your business isn’t just about revenue.
It’s about resonance.
It’s about impact that outlives algorithms and meaning that multiplies over time.
That’s the legacy we’re here to build — one that lasts, one that feels like you.
The Invitation
If you’re ready to grow differently — to create something with roots, not just reach — welcome.
You’re my kind of human.
Let’s turn your vision into a business that breathes.
Not with formulas, but with flow.
Not for the short term, but for the long game.
Proof That Dreams Create Change.
I’ve worked with visionaries of every flavor — artists, coaches, activists, healers, founders. What they all have in common? They’re done playing small and ready to create from integrity, not imitation.
Here, we rise together.
Because every legacy worth building leaves the world a little better than it found it.
Kristi didn’t just help me build a business—she helped me reclaim my voice.
Before working with Kristi, I was drowning in doubt and trying to force myself into strategies that didn’t feel right. In just a few sessions, she helped me reconnect with the real reason I started all of this in the first place.
Now? I’ve launched my first offer, booked dream clients, and—most importantly—I trust myself again.
Kristi is part coach, part guide, part soul-whisperer. She sees the fire in you and won’t let you dim it.
Raya D., Creative Educator & Brand Founder
Working with Kristi flipped the script on everything I thought success had to be.
I used to think I had to hustle harder and sacrifice everything to “make it.” Kristi helped me slow down, realign with my values, and build offers that feel as good as they perform.
My business is more profitable and more peaceful. I’ve never felt so clear, confident, or connected to my purpose.
If you’re a dreamer with a vision and no map—Kristi is the map.
DeShawn M., Intuitive Coach & Community Leader
Grab a cup of coffee (or a crystal-infused latte) — let’s talk about building things that last.
This is where I share the real stuff — the wins, the doubts, the strategies, and the magic behind building a sustainable business. No posturing. No jargon. Just honest conversations about what it means to grow something that feels like home.
The Fire Within vs. Burnout
October nights glow with fire—candles on windowsills, bonfires in backyards, the quiet flicker of hearths. ...more
Business ,Mindset
October 16, 2025•1 min read
The Underground Work No One Sees
On the surface, fall looks like an ending. Fields are cleared. Branches are bare. The world feels quieter. ...more
Business ,Mindset
October 09, 2025•1 min read
The Wisdom of Falling Leaves
Every October, nature performs the same ritual. ...more
Business ,Mindset
October 02, 2025•1 min read
Compost What No Longer Serves Your Business
Nature doesn’t waste anything. ...more
Business
September 25, 2025•1 min read
No Guru Pedestals: Why You’re the Authority You’ve Been Waiting For
One of my core Rebel Rules is this: No Guru Pedestals. ...more
Business
September 18, 2025•1 min read
Balance Isn’t a Myth—It’s a Seasonal Practice
Balance has been sold to us as some kind of permanent state—something we should strive for and maintain at all times. ...more
Business
September 11, 2025•1 min read
We donate a percentage of all profits to causes that support business ownership, entrepreneurship, and the environment.
