Kristi Smith: Where Big Dreams Become World-Changing Legacies
Kristi Smith is not your typical business coach—and that’s exactly the point.
An internationally recognized coach, bestselling author of The Intuitive Entrepreneur, and lifelong champion of the rebels, misfits, and visionaries, Kristi is on a mission: To help purpose-driven leaders turn bold ideas into sustainable, soul-aligned ventures that leave a legacy of impact.
Her signature approach weaves together powerful strategy, deep intuition, and grounded leadership—empowering changemakers to not just build businesses, but to build movements.
Kristi has guided thousands of creatives, dreamers, and disruptors across the globe—equipping them with the clarity, tools, and courage to bring their visions to life and create businesses that matter.
But her journey hasn’t been all highlight reels and perfect plans.
She’s built and rebuilt. Started over more than once. She’s navigated corporate boardrooms, chronic illness, business pivots, and the hard—but sacred—work of letting go when something no longer aligns.
Through it all, Kristi has come to believe one simple truth: Sustainable success isn’t about having it all figured out—it’s about staying rooted in clarity, aligned strategy, and unshakable purpose.
Whether she’s coaching one-on-one, leading workshops, or writing words that spark transformation, Kristi’s mission remains the same: To empower unconventional thinkers to turn passion into action, and ideas into lasting impact.
Because when dreamers have the right support, strategy, and space to rise?
They don’t just chase success.
They change the world.
I’ve always been drawn to the magic of building something from nothing—rooted in purpose, fueled by passion, and built to last.
My entrepreneurial journey didn’t begin in a boardroom. It started in the backyard—selling catalpa worms to local fishermen, babysitting neighborhood kids, and crushing my Girl Scout cookie goals with a pitch full of heart. I learned early on that creativity, connection, and a little grit could turn even the simplest idea into something powerful.
That spark never left me.
It only grew.
From teenage jobs in retail and food service to climbing the corporate ladder in accounting, I soaked up every experience. I learned adaptability, leadership, resilience—and eventually found myself as a Revenue Manager and Payroll Supervisor. But something was missing. I wasn’t just meant to crunch numbers. I was meant to create.
In 1999, I left Corporate America to launch my own Accounting & Bookkeeping firm. That leap? It changed everything. I wasn’t just managing books—I was helping others bring their dreams to life. And through that work, I found my true calling: empowering purpose-driven people to build ventures that matter.
But let’s be real—this path hasn’t been a straight line.
I’ve started businesses. I’ve shut them down. I’ve navigated health challenges, career pivots, and personal reinventions. And through it all, one truth has held steady: success without purpose isn’t success at all.
Legacy requires alignment. It demands clarity, strategy, and soul.
Before I was a business coach, I was a naturalist. A certified outdoor educator. A passionate sustainability advocate.
My environmental roots run deep—from college activism to teaching at nature centers across four states. I was trained in Project WILD, Project WET, and Healthy Water, Healthy People. I even co-founded a local chapter of an international environmental nonprofit. My work centered on stewardship—not just of the earth, but of our energy, our resources, and our ideas.
As a former management consultant, I brought sustainability into the boardroom—introducing organizations to the Triple Bottom Line: people, planet, and profit. Today, that philosophy lives on in my coaching. I help changemakers build businesses that aren’t just profitable—but purposeful, regenerative, and built with future generations in mind.
(And yes—my personal email really is outdoorkristi.)
Over the years, I’ve:
✅Written more than 100 books
✅Created 150+ transformational courses
✅Guided thousands of visionaries across the globe to step into their power, their purpose, and their impact
My coaching is not one-size-fits-all. It’s custom-built for bold thinkers ready to do meaningful work.
If that’s you, I’m here to help you:
✅ Clarify your vision
✅ Build a sustainable, soul-aligned strategy
✅ Turn your big ideas into bold, meaningful action
This isn’t just about business.
It’s about legacy.
It’s about using what lights you up to light the way for others.
It’s about building something that feels like home—and leaves the world better than you found it.
When I’m not coaching world-changers like you, you’ll find me on the golf course, cheering for Notre Dame, or curled up with a chai latte and a good book.
Your dreams are valid.
Your voice matters.
And I believe—deeply—that you’re just getting started.
Let’s build something extraordinary—together.
We don’t just talk about building businesses.
We’re here to co-create legacies—rooted in purpose, built to last, and designed to make a difference.
At the heart of everything we do is a powerful belief:
Big ideas, when paired with aligned, intentional action, have the power to change lives—starting with your own.
We work with the rebels, the creatives, the passionate doers—the ones who don’t fit neatly into a box. The ones who dream big, feel deeply, and are ready to do the work to bring meaningful change into the world.
Our philosophy is grounded in compassion, courage, and sustainability.
We’re not here for quick wins or empty goals. We’re here to build something that stands the test of time—something that aligns with your values, creates real impact, and feels like you.
What We Believe
🌀 Purpose First
Success means nothing if it’s not aligned with who you are. When your work reflects your values and your vision for the world, everything changes.
🌱 Sustainability Matters
We don’t chase trends—we build with intention. True impact comes from creating ventures that are resilient, adaptable, and built to thrive for the long haul.
⚡Progress Over Perfection
Perfection is the enemy of momentum. We believe in taking bold, messy, aligned action—and celebrating every courageous step forward.
We believe everyone has the potential to leave a legacy.
Not just someday, but starting now.
Our role is to walk beside you—to guide, challenge, and empower you to create work that’s not only successful, but deeply meaningful.
This is more than business. It’s a movement. It’s a mission. It’s your legacy.
Let’s build it—together.
Creed
We are the Dreamers and Doers.
We believe in the power of big ideas and bold action.
We are the Rebels and Misfits.
We challenge the status quo, daring to create what others say cannot be done.
We are the Changemakers and Creators.
We build with purpose, crafting sustainable legacies that make the world a better place.
We believe in purpose over profit.
Our work serves a higher calling—one that positively impacts lives and communities.
We honor progress over perfection.
We know that every step, no matter how small, brings us closer to creating something extraordinary.
We embrace resilience and adaptability.
Challenges fuel our growth; setbacks spark our innovation.
We act with integrity, kindness, and empathy.
Our success is measured by the positive impact we leave behind.
We are united by a vision: to empower, to inspire, and to lead.
Together, we create businesses, movements, and lives that truly matter.
This is our creed. This is who we are.
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Overall, both my sales and cash flow increased five times over. Now I am well on my way to enjoying regular $100k months, meaning a much bigger impact amongst my clients, much bigger purpose, and the doors to my continual growth and expansion wide open.
Kelly
As a result, I created my first 50K month in business. I still cannot believe how natural this growth has been and am excited about the future. I know I would not be able to do this without Kristi’s program, so I am extremely grateful!
Emily
We donate a percentage of all profits to causes that support business ownership, entrepreneurship, and the environment.