Phase 1: Ideation and Validation (Weeks 1–2)

Goal: Help participants refine their business idea and validate its potential.

Activities:

• Understanding the problem-solving approach in business.

• Identifying target audiences and creating customer personas.

• Conducting market research (SWOT analysis, competitor analysis).

• Validating the idea using surveys, interviews, and small-scale testing.

  Deliverable: A validated business idea with a clear value proposition.

Phase 2: Business Planning (Weeks 3–4)

Goal: Develop a robust business plan and strategy.

Activities:

• Crafting a business model.

• Defining short-term and long-term goals.

• Financial planning: budgeting, revenue forecasting, and identifying funding needs.

• Legal and operational basics (business registration, permits, etc.).

Deliverable: A comprehensive business plan.

Phase 3: Branding and Marketing Strategy (Weeks 5–6)

Goal: Build a strong brand identity and a strategic marketing plan.

Activities:

• Developing a brand mission, vision, and values.

• Creating a logo, tagline, and brand guidelines.

• Crafting a marketing strategy: digital marketing, social media, SEO, and content marketing.

• Understanding customer acquisition and retention strategies.

Deliverable: A defined brand and marketing plan.

Phase 4: Operational Setup (Weeks 7–8)

Goal: Establish the operational foundation for the business.

Activities:

• Setting up business infrastructure: websites, email, and productivity tools.

• Developing workflows and operational processes.

• Exploring partnerships and vendor relationships.

• Preparing for launch: inventory, logistics, and customer support.

Deliverable: A fully operational business infrastructure.

Phase 5: Launch and Growth Strategy (Weeks 9–10)

Goal: Execute a successful launch and plan for scaling.

Activities:

• Creating a launch plan (timelines, launch event, press release, etc.).

• Engaging with the target audience through promotions and campaigns.

• Gathering post-launch feedback and iterating on offerings.

• Understanding growth strategies: scaling operations, expanding product lines, and entering new markets.

Deliverable: A successful business launch and growth roadmap.